The nature of health risks is increasingly behavioral.” – Maurice Goodman

Three decades ago, our partner Discovery Health blazed a trail with the Vitality Program, a global initiative that scientifically incentivizes behavior change, touching 40 markets worldwide.

In this exclusive interview, Maurice Goodman, CEO of Discovery Health, sheds light on the journey and impact of this innovative program.

While he couldn’t make it to the second edition of the Health Harm Reduction Conference, we’re excited to share his insights on this year’s theme. Check it out.

#AGH #AfricanGlobalHealth #HealthHarmReductionConference #GlobalHealth #BehavioralHealth